The De-zen-ers

Ever notice how calming the color white can be? For us, starting this new adventure as business owners, (and ok, as wives, moms and designers too), we're drawing a lot of strength and calm from this proverbial white page we're about to fill with color, typography, and, with the addition of new clients, some great new people and projects.

Welcome to the new site and inaugural blog for Wacker Design Group! For starters, you might be wondering if we forgot to run spell check on the title of our blog (shouldn't it be "designers"?). We must beg the pardon of both you, dear reader, and (with special regard) to the grammar police for word-bending. See, we have this idea - that great design can bring a little zen to the chaos of daily mail, commutes, careers, families. It can better communicate people, places or products in a relaxed, but effective, way. And thus, since we pride ourselves as designers who can create that zen-like quality in both our -- and our clients' -- lives, we're collectively referring to ourselves as the "de-zen-ers."

We're not the yell-it-to-sell-it automall advertisers. And we like to joke that there simply must be karmic retribution for the passe credit card company promotions that (like us) everyone shreds straightaway. In opening a design studio, we asked ourselves if we could start a new trend in marketing communications. We asked "is design enough?" and we both felt passionately, that yes, we'd like to take on this challenge with you -- the local business, the Fortune 500 company, the government contractor, the friend-of-a-friend -- you name it.

So you're here reading this, which is great and hugely flattering -- thanks! Be sure to keep looking around our ever-expanding site, peruse our portfolio, and if you wouldn't mind, tell your friends, colleagues and networking folks about us while we're off to the races. Thanks everyone!